The Zoya Factor Trailer Out, Sonam Kapoor To Sport Only Red Outfits During Promotions

Trailer of The Zoya Factor was launched today and the social media has been flooded with reviews since then.

Starring Dulquer Salmaan and Sonam Kapoor Ahuja, the film is based on Anuja Chauhan’s 2008 novel of the same name, which revolves around Zoya Solanki, lucky charm of the Indian team during 2011 Cricket World Cup. Directed by Abhishek Sharma, the romantic drama is slated to hit theatres on 20th September. During the trailer launch, Sonam donned on a gorgeous red gown.

In a recent chat with Mid Day, the actress revealed she will only sport red outfits while promoting her upcoming film. She said, “It was my idea to wear red at the promotions. I wanted to do full justice to the story and my role. I thought this was the best way to introduce the eccentricities of Zoya to the audience. The Zoya Factor is about the titular character being considered a good luck charm for India’s cricket team at the World Cup. So why not go about the promotions the Zoya way? Also, red is considered an auspicious colour. We’re going the extra mile to make sure that luck is on our side, too.”

Sonam also opened up on working in feel-good chick flicks and said, “Such films make you laugh, feel and empathise with the characters. They also enjoy maximum repeat audiences. With its massive commercial prospects, the genre cannot be under-appreciated for too long.” She added, “It provides women with prominent roles and a platform to showcase their perspective, which is sometimes not understood too well.”

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